In my role as a graphic designer, I collaborated with the Communications team in developing a visual storytelling campaign for TeachingWorks’ annual Content Methods Laboratory—a workshop designed to enhance the professional growth of teacher educators and teaching candidates through dynamic discussion, on-the-spot reflection, and ongoing support.

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The central goal of this campaign was to communicate the core facets of the Content Methods Laboratory in an engaging and accessible manner. To achieve this, I employed a storytelling approach across various media, including a podcast-style video that distilled the essence of the workshop into an easily digestible narrative.

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I created a suite of icons and graphic representations that were integral to the visual language of the campaign. Circular motifs were selected for their universal symbolism of unity and focus, and they were strategically utilized to spotlight the key components of the program: observation, reflection, and live instruction. Each icon was meticulously designed to embody its respective concept, ensuring that the visual message was both explicit and inviting.

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The campaign's centerpiece—an illustrative video—served as an immersive introduction to the Content Methods Laboratory. Through careful art direction and motion graphics, the video captured the vibrant atmosphere of the workshop, encouraging potential participants to envision themselves as part of this collaborative educational experience.

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The success of this design initiative was reflected in the increased engagement and registration for the workshop. The cohesive visual strategy and tailored messaging resonated with the target audience, effectively raising awareness and interest in the Content Methods Laboratory. This project not only elevated the profile of the workshop but also underscored the pivotal role of thoughtful graphic design in amplifying the impact of educational programs.