Broke & Bougie was a lifestyle brand that speaks to the aspirational yet financially conscious individual. It boldly champions the message: luxury and frugality need not be mutually exclusive. Aligning with a mission to democratize elegance, I crafted a brand identity and user interface that reflect on enjoying life's finer pleasures without the hefty price tag.

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The core idea behind the Broke & Bougie brand is that sophistication is an attitude, not a price point. This concept guided my design approach, as I sought to create an aura of luxury that resonates with users regardless of their economic capacity.

 

Taking a cue from the rich hues of a well-aged wine, I selected a deep red/burgundy palette as the brand’s principal color. This choice is not only emblematic of the superior quality associated with fine wines but also sets a tone of warmth and opulence that is inviting to the brand’s audience.

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For the app, the primary objective was to deliver an intuitive and seamless user experience, mirroring the ease and accessibility of a bougie lifestyle on a budget. The interface design incorporates quick and clear tabs, allowing for straightforward navigation through the app’s features. Users can effortlessly connect with others, access curated content, and share tips within a community of like-minded individuals.

 

Designing for Broke & Bougie was an opportunity to challenge conventional wisdom about luxury and affordability. As a graphic designer, this project has been a rewarding demonstration of my ability to blend visual storytelling with practical design solutions, ultimately crafting a brand experience that empowers users to live lavishly on a lean budget.