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CLIENT: Central Michigan University Capstone Exhibition

ROLE: Designer & Concept Creator

CMU Senior Thesis
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Keeping it Queer:

Alternative Approaches to Dominant Social Norms.

 

Living in a time when the call for progress is ongoing, my task as a graphic designer extends beyond aesthetic appeal to encompass a catalyst for societal transformation. By harnessing my capacity to craft influential messages through design, I embark on projects with the intent to foster dialogue and promote the evolution of universal acceptance.

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Recognizing the influential power that comes with a platform, my objective for this particular project was to bridge historical achievements with modern-day movements and to incite conversation around a future unconfined by rigid norms and outdated ideologies. The design strategy was to juxtapose the past with the present, visually correlating the strides in progress with current issues, thereby encouraging a deeper understanding and commitment to continual advancement.

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To wield engagement while conveying substantial topics, I employed design as a medium to balance education with entertainment. The result was a series of thought-provoking yet approachable materials that relayed crucial messages while incorporating humor. This levity provided accessibility, inviting audiences to laugh, learn, and forge connections within the context of complex social narratives.

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The visual content crafted for this initiative opened a gateway to hard conversations without the weight of didacticism. By presenting information through a lens of wit and relatability, the designs succeeded in reaching a wider audience, sparking dialogues necessary for building an inclusive and progressive society.

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Engaging with this project has been a dynamic exercise in wielding design as a potent tool for social commentary and change. It stands as a testament to the potential of graphic design to transcend traditional roles, acting as an essential part of our collective journey towards a future that embraces a spectrum of identities and perspectives rather than confining us within boundaries of the past.

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